Four ways to work with us, built around how you actually want to use AI — whether you plan to drive the work yourself or hand it over.
Some owners want to run AI themselves and need a trusted advisor to sharpen their thinking. Others want the work done for them and need a partner who will ship it. Scout and Guide fit the hands-on path. Builder and Operator fit the done-for-you path. Most clients move between them as the business grows — the ladder is designed to grow with you, not lock you in.
A sounding board for owners doing the work themselves.
Hands-on owners who want to drive their own AI work but need a sounding board to sharpen their thinking. You start with a full AI Opportunity Brief, then pick from a short menu of deliverables as you need them — a competitive refresh, a page rewrite, or a batch of review responses. You also get priority access to the tools and tactics actually worth your attention, plus an honest read on anything you are about to spend money on.
The partnership most clients settle into. A steady collaborator, work that ships, and a real person in your corner.
Owners with momentum who want a partner in the work — hands-on folks looking for a collaborator, or delegators who want to see things ship. You start with an AI Opportunity Brief, then we build together — content, landing pages, review responses, owner-knowledge capture, whichever moves the needle next. We track the competitive picture on your top three local rivals, and we are on call for the smaller questions about tools, hiring, prompts, and workflows as they come up. Every decision, prompt, and playbook we build together lives in a running shared doc so nothing walks out the door.
Scoped projects with a fixed timeline and a clear thing to ship.
Owners who already know what they want built — a custom quote tool, a local SEO content engine, an FAQ chatbot, a Google Business Profile overhaul, owner-knowledge capture, or a staff AI training workshop — and want it done right and done soon. We scope a single outcome up front, map it into a project plan with milestones and a real delivery date, then build it and hand it over with the tools running in your environment, documentation your team can actually follow, and training for whoever operates it. Thirty days of post-launch support are included so the rough edges get sanded off before we walk away.
Need done-for-you marketing operations? We work with a small number of Operator clients on contract. Let's talk →
The tiers are how we work together. These are the things we actually build and hand you.
A structured read on your top three local competitors.
Positioning, pricing signals, content cadence, review patterns, and the weak spots you can exploit — so you are never guessing what the shop down the road is doing.
Every public review of you and your rivals, turned into patterns you can use.
We pull every Google, Yelp, and Facebook review for you and your top competitors and run them through AI to surface what customers actually love, what they complain about, and where the market is wide open. It reliably produces at least one insight that changes how an owner thinks about their own business.
AI-generated location pages, schema, and a rebuilt GBP that ranks.
For West Virginia service businesses, the ROI on this one is brutal. We rebuild your Google Business Profile, generate real location and service pages with proper schema, and get the local signals right. Leads usually start moving within weeks, not months.
A one-hour interview, converted into a knowledge base your team can search.
Every small business has one person whose head holds the good stuff — the quoting logic, the exceptions, the twenty years of judgment. We run a structured interview, turn it into a searchable internal knowledge base, and give your staff a way to answer questions without interrupting the owner.
A half-day workshop on using Claude for the work your team actually does.
Role-specific, practical, and built around real tasks from your business. Office managers, estimators, schedulers, paralegals — they leave with prompts and workflows they will use on Monday, not a slide deck that dies on a shared drive.
Content, review responses, and campaign execution, handled for you.
A content pipeline written in your voice, review responses that sound like you wrote them, email campaigns that ship on time, and competitive intel delivered to your inbox. Built for Operator clients ready to hand the whole marketing function to someone else.
The AI Opportunity Brief is a custom 3–5 page read on your business, written for you in the 48 hours after our first conversation. A competitive snapshot of your top three local rivals, a review-mining summary, three ranked AI plays ordered by effort and payoff, and one finished artifact you could paste into your business tomorrow. Your logo on the cover.
Thirty minutes on a call and we can usually tell you — honestly — which path makes sense and which one does not.
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